Ho Chi Minh City, 3 July 2026 – Saigon Centre, Keppel’s flagship mixed-use development in Ho Chi Minh City, is hosting its annual Japan Festival from 3 to 19 July for the fifth consecutive year. This year’s festival celebrates the enduring appeal of Japanese culture through a vibrant showcase of contemporary pop culture, immersive experiences, and exclusive offerings from renowned Japanese brands.
The official opening ceremony was graced by Mr Masuo Ono, Consul-General of Japan in Ho Chi Minh City, Mr Pang Te Cheng, Consul-General of Singapore in Ho Chi Minh and Mr Joseph Low, Chairman of Keppel Land Watco I to V, the joint venture entities for Saigon Centre and Chief Representative, Vietnam, Keppel Ltd.
Mr Joseph Low said, “As Saigon Centre’s Japan Festival marks its fifth year, it reflects our continued commitment to creating meaningful experiences that bring people and cultures together. Through thoughtfully curated events and immersive placemaking initiatives, we aim to enrich the retail experience while celebrating the strong cultural ties between Vietnam and Japan. More than a shopping destination, Saigon Centre is a vibrant community hub where visitors can discover, connect and create lasting memories.”
Inspired by some of Japan’s most iconic urban destinations, this year’s festival transforms Saigon Centre into a vibrant celebration of contemporary Japanese culture. The Le Loi – Pasteur entrance of Saigon Centre captures the dynamic energy and visual rhythm of Tokyo’s renowned Shibuya Crossing, while the atrium is reimagined as Osaka’s famous Dotonbori entertainment quarter, bringing to life its vibrant street culture, culinary heritage, and the signature neon-lit streetscapes.
Complementing the immersive décor, the 17-day festival features a wide range of Japanese-themed activities, workshops, and exclusive promotions. Visitors can participate in Geisha photography sessions, Hikoki Origami workshops, Matcha and Wagashi workshops, fruit Cream Puff & Sushi workshops, Y2K cosplay experience, etc.
Adding to the excitement are a range of pop culture-inspired attractions, including real-time camera interactions at the atrium and the mall entrance, Infinity LED room experience as well as exclusive gifts such as Conan Movie 29 tote bags, Fujifilm disposable cameras, Uniqlo mini cross bags, Matcha beverages, and Matcha mousse cakes.
With the 5th Japan Festival, Saigon Centre reaffirms its commitment to elevating the retail experience by offering engaging, culturally rich events that create memorable moments for visitors.
Event Details:
- Date: 3 – 19 July 2026
- Location: Saigon Centre, 65 Le Loi, Sai Gon Ward, Ho Chi Minh City
- Admission: Free
For more information, please visit: https://shopping.saigoncentre.com.vn/en/happening
About Saigon Centre
Saigon Centre is a landmark mixed-use development strategically located on Le Loi Boulevard in the heart of Ho Chi Minh City’s (HCMC) central business district in Sai Gon Ward. Over the years, Saigon Centre has established itself as the preferred business and residential address in HCMC.
Developed over several phases, Phase 1 was completed in 1996 and comprises a 25-storey mixed-use development. Phase 2 of Saigon Centre includes a retail mall and a 42-storey Grade A office building. The mall is 100% leased with Takashimaya Department Store as its anchor tenant, alongside well-known brands such as Chanel Beauty, Louis Vuitton Men and Uniqlo. The office tower houses multinational corporations and well-established local Vietnamese companies.
A leader in building and architectural excellence in HCMC, Phase Two of Saigon Centre was conferred the Green Mark Gold Award by the Building and Construction Authority of Singapore in 2012 and recertified Gold again in 2022. Most recently, Saigon Centre Shopping Mall was recognised as the Gold in “Leadership In Energy & Environment Design (LEED)” in 2025, Keppel’s Real Estate Division in Vietnam was recognised as the “Best Developer – Sustainability in Vietnam” at Euromoney Real Estate Awards 2022 and the “Best Mixed-Use Developer in Vietnam” at Property Guru Vietnam Property Awards 2023.
Facebook: https://www.facebook.com/saigoncentrevn/
Website: https://shopping.saigoncentre.com.vn/
For more information, please contact:
Nguyen Thi Thuy Linh (Ms.)
A&P Senior Manager – Saigon Centre Shopping Mall
Tel: 094 714 0068
Email: thuylinh.nguyen@saigoncentre.com.vn
